Kenya's extensive alcohol regulation initiative ignites outrage

A significant controversy is unfolding in Kenya regarding the new proposals aimed at regulating the sale and consumption of alcohol, including an increase in the minimum drinking age from 18 to 21. 

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These sweeping regulations, revealed on Wednesday, suggest a prohibition on purchasing alcohol in supermarkets, restaurants, and on public transport. Additionally, the proposals would ban online sales and home deliveries of alcoholic beverages and celebrity endorsements. The authorities justify these measures as essential to combat substance abuse, particularly among young people. However, many Kenyans, including representatives from the alcohol industry, have voiced strong opposition to the proposals, labeling them as misguided and detrimental to the economy. If implemented, alcohol would only be available in licensed pubs, bars, and specific retail outlets.

The National Authority for the Campaign Against Alcohol and Drug Abuse (Nacada) presented these plans, marking a significant escalation in the country's anti-alcohol policies. According to Nacada, an estimated one in every 20 Kenyans aged 15 to 65 struggled with alcohol addiction in 2022. In response to the backlash, Nacada issued a statement asserting that the draft policy was intended as a "road map, not an enforcement issue," and noted that the next phase would involve creating an implementation plan with input from various stakeholders. They clarified that any proposals needing legal backing would undergo a thorough review process.

Critics, including traders and alcohol manufacturers, have sharply condemned Nacada’s proposals, warning that they could precipitate a crisis within the industry, leading to job losses and an uptick in illicit alcohol trafficking. The Alcoholic Beverage Association of Kenya (Abak) criticized Nacada for developing the draft policy without consulting manufacturers, labeling it as “exclusionary” and “unrealistic.” While supporting efforts against alcohol abuse, they expressed disappointment that manufacturers, who could have provided valuable insights, were sidelined.

Prominent attorney Donald Kipkorir shared his concerns on social media, arguing that the proposed ban on alcohol sales in supermarkets, restaurants, public beaches, recreational facilities, and gas stations would devastate Kenya's hospitality industry. He emphasized that tourism relies heavily on quality dining experiences, which include food and beverages.

Kenya has previously attempted to curb alcohol abuse through various legislative measures, yet the problem persists, leading to numerous fatalities from the consumption of toxic alcohol. In 2023, then-Deputy President Rigathi Gachagua proposed limiting each town to just one pub in a bid to reduce alcohol abuse in the central region, noted for its severe alcohol-related issues. However, bar and restaurant owners claimed the government's strategy misaligned with the realities of legitimate businesses, causing that plan to eventually collapse.